Scandinavian Airlines (SAS) is making headlines with a game-changing move that’s set to shake up the European airline industry: the return of a true European business class. After years of operating with a more streamlined “SAS Plus” product on intra-European flights, SAS is stepping up its game. Starting October 1, 2025, travelers can expect a fully upgraded business class experience that brings elevated service both in the air and on the ground.

Here’s everything you need to know about SAS’s bold new direction and what it means for travelers.

A Fresh Take on European Business Class

In an era where many European carriers have trimmed down business class to little more than an economy seat with an empty middle, SAS is taking a different approach. Beginning in October 2025, SAS will reintroduce a more luxurious European business class cabin designed to offer real comfort and elevated service—something travelers have long been asking for.
This move represents a strategic return to a premium product that SAS had previously phased out. The airline aims to better align its short-haul offerings with the comfort of its long-haul business class product.

What’s New Onboard

So, what can travelers expect with the new SAS European business class?

Revamped Meal Service
Get ready for full meals served on porcelain tableware, a welcome departure from the prepackaged meals that dominate short-haul flights. Premium meal presentation, upgraded food options, and complimentary beverages are all part of the package.

Enhanced Comfort and Amenities
While seating remains in a 3-3 configuration, the middle seat will be blocked, giving passengers more space and privacy—standard practice for European business class. Expect upgraded service and attention to detail that elevates the entire experience.

Premium Ground Services

The luxury experience begins well before takeoff. Business class passengers will enjoy a range of priority services that make airport travel smoother:

• Priority check-in
• Fast-track security screening
• Early boarding
• Priority baggage handling

These extras not only save time but also reduce stress—particularly important for business travelers and those connecting to long-haul flights.

Seamless Long-Haul Connections

One of the biggest advantages of this upgrade? Seamless integration for long-haul passengers.
Travelers flying business class from North America or Asia to Europe via SAS will now have a consistent premium experience throughout their journey. Whether you're heading to Paris, Berlin, or Oslo, your connection will reflect the quality you started with, ensuring you don’t downgrade halfway through your trip.
This move strengthens SAS’s position as a transatlantic and intra-European connector, particularly important as it joins the SkyTeam alliance in September 2024.

When Can You Book?

SAS will open booking for its new European business class on May 6, 2025, with service officially launching on October 1, 2025. The premium cabin will be available on all intra-European and Scandinavian flights, covering a wide network of destinations.

Why This Matters

SAS’s announcement is more than just a product update—it’s a statement. As other European airlines continue to cut costs on short-haul routes, SAS is betting that travelers are willing to pay for a better experience. This could spark a ripple effect, encouraging other carriers to revisit their approach to regional business class service.
For frequent flyers, business travelers, and anyone who values comfort, this upgrade adds serious value to flying SAS, especially for those connecting from long-haul flights.

Final Thoughts

With this major refresh, SAS is putting the class back in business class for European travel. By combining premium in-flight service with streamlined ground support, the airline is making it easier—and more enjoyable—for travelers to move through Europe in comfort and style.

Whether you're flying for work or heading out on a well-earned vacation, SAS’s upgraded European business class could be your ticket to a smoother journey. Just remember to mark your calendar for May 6, 2025—these seats are bound to fill up fast.