Introduction
The Scheels Visa, issued by First National Bank of Omaha (FNBO), earns 3 points per $1 at Scheels and 1 point per $1 everywhere else, and every 2,500 points you earn automatically becomes a $25 Scheels gift card. Scheels Premier status is the card's top tier: spend $25,000 or more on the card in a calendar year and you qualify for the Scheels Premier Edition Visa, which earns 5 points per $1 at Scheels and 1.5 points per $1 everywhere else. If you spend a meaningful chunk of your year at Scheels (hunting season, golf season, a new pair of boots, ski tune-ups), it's worth a careful look.
The verdict upfront: it's a useful supplemental card for committed Scheels shoppers, and a poor everyday-spend card. The 1% non-Scheels rate isn't competitive with flat 2% cash cards. Use it where it shines, then pair it with a stronger general-purpose card for everything else.
Quick Summary
Best For: Shoppers who already spend $1,000 or more per year at Scheels and want effortless rewards on those purchases. Standout Benefit: Automatic gift card redemption. Points convert to $25 Scheels gift cards every 2,500 points without you logging in or clicking anything. Biggest Drawback: The 1% rate on non-Scheels spend. Any 2% flat cash card beats it for general purchases. Annual Fee: None on the standard Visa, $35 on the Secured Visa.
The Scheels Visa Lineup
Scheels and FNBO offer three versions of the card. Two of them you can apply for, one is reserved for high spenders.
Scheels Visa (Standard)
The base card. $0 annual fee. Earns 3 Passion Points per dollar at Scheels and 1 point per dollar on everything else. Each point is worth one cent at redemption, so think of it as 3% back at Scheels and 1% back elsewhere.
Scheels Premier Edition Visa
Premier is an upgrade tier for the standard Scheels Visa. Scheels says you qualify for the Premier Edition Visa by spending $25,000 or more on your card in a calendar year. Premier cardmembers earn 5 points per $1 at Scheels and 1.5 points per $1 everywhere else. The Secured Visa isn't eligible for the Premier upgrade.
The Premier tier is a real perk if you're already that committed to Scheels, say, a serious hunter or competitive golfer making big-ticket purchases. For most readers, the standard card is the realistic ceiling.
Scheels Secured Visa
A credit-builder card with a $35 annual fee and a refundable security deposit ranging from $500 to $5,000 in $50 increments. Same earning structure as the standard card (3 points at Scheels, 1 elsewhere). Your credit limit equals your deposit. After demonstrating responsible use, FNBO can graduate you to an unsecured card and refund the deposit.
For someone rebuilding credit who's already a Scheels customer, the Secured Visa is rare in the secured-card space because it actually earns rewards. Most secured cards earn nothing.
How Passion Points Work
The redemption mechanic is the most interesting part of this card, and it's worth understanding before you decide.
You earn Passion Points on every purchase. Once your balance reaches 2,500 points, FNBO automatically issues a $25 Scheels gift card. You don't have to request a redemption: FNBO redeems points automatically in 2,500-point increments at the end of each billing cycle. Physical gift cards go to your statement address and can take 30 to 60 days to arrive, and digital gift cards, where offered, can take up to 35 days. Scheels says you can track your rewards in the Scheels app.
Points don't expire as long as your account stays open. The cents-per-point math is straightforward: 1 point = 1 cent. No multipliers when you redeem for travel, no transfer-partner sweet spots, no portal tricks. What you earn is what you get.
This automatic redemption fixes a common complaint about store credit cards: people forget to redeem. Scheels' system removes that friction entirely. If you'd otherwise let rewards rot, this is genuinely valuable.
The trade-off: you can only redeem for Scheels gift cards. There's no statement credit option, no cash-out, no transfer to a partner. So the value of the rewards is tied to your willingness to spend more at Scheels.
Real Spending Math: When the Card Pays Off
Let's run the numbers.
Scenario 1: The committed Scheels shopper. You spend $2,500 a year at Scheels (a new firearm, hunting gear refresh, a couple of golf purchases, family camping setup). At 3% back, you earn $75 in gift cards. If you'd otherwise pay cash and get nothing, that's pure value.
Scenario 2: General spend on the same card. You put $10,000 a year of non-Scheels spending on the Scheels Visa at 1% back. That earns $100. The same $10,000 on a flat 2% card earns $200. You've left $100 on the table by using the wrong card for general spend.
Scenario 3: The optimal pairing. Use the Scheels Visa for the $2,500 in Scheels purchases ($75 back) and a 2% flat card for the $10,000 elsewhere ($200 back). Total: $275. That's $100 more than running everything through the Scheels Visa ($175) and $25 more than running everything through the 2% card ($250).
The takeaway: the card is doing real work in scenario 3, and only scenario 3. As soon as you let it handle non-Scheels spend, it bleeds value.
Benefits Beyond the Earn Rate
The Scheels Visa includes the kind of benefits FNBO attaches to most of its co-branded Visa cards. They're not headline features, but worth knowing.
Purchase protection. Scheels says the card protects nearly every item you buy against theft, accidental damage and fire at no cost; the Benefits Guide has the limits. Useful for the kind of expensive, durable goods Scheels sells: optics, firearms, electronics, fitness equipment.
Extended warranty. Up to 12 additional months of coverage past the manufacturer's U.S. warranty on eligible items. On a $1,500 rangefinder or a $2,000 set of irons, that extra year of coverage has real value.
Free FICO score access. You can check your FICO score in the FNBO portal or app. Not unique, but a nice baseline.
Foreign transaction fee: 3%. FNBO's Summary of Credit Terms charges 3% of each foreign transaction, more than the 1% the card earns outside Scheels, so leave it at home when you travel abroad.
FNBO says you may be approved for a Platinum Edition Visa or a Visa Signature card, and the card you get determines your Visa benefits, so check your Benefits Guide before counting on any travel coverage. This is a retail card, not a travel card.
How It Compares to Alternatives
The right comparison set is two different groups. Compare it to other sporting-goods cards if you're picking among loyalty cards. Compare it to flat-rate cash cards if you're deciding what to use for non-Scheels spending.
Versus Other Sporting-Goods Cards
Bass Pro Shops CLUB Card earns 5% at Bass Pro and Cabela's, plus 2% on gas and restaurants and 1% everywhere else. The 2% on gas and restaurants is meaningfully better than the Scheels card's 1% non-store rate. If you live closer to a Bass Pro than a Scheels, the Bass Pro card likely wins.
DICK'S Sporting Goods ScoreRewards Mastercard pays the equivalent of 2% in points at DICK'S and zero on outside purchases. Worse than the Scheels card on flexibility, since the Scheels Visa at least earns something everywhere.
REI Co-op Mastercard earns 5% back at REI, 1.5% on grocery, gas, and restaurants, and 1% elsewhere. If your outdoor spending leans REI more than Scheels, this is a stronger card on category breadth.
Versus Flat-Rate Cash Cards (the Right Benchmark for Non-Scheels Spend)
Wells Fargo Active Cash earns a flat 2% on everything with no annual fee. On any purchase that isn't at Scheels, this beats the Scheels Visa's 1% rate by 100%. For a household putting $30,000 a year of non-Scheels spend on a card, that's a $300/year gap.
Citi Double Cash earns 1% when you buy and 1% when you pay, also netting 2% on all purchases with no annual fee. Equivalent in raw earn rate to Active Cash, with a slightly different earning mechanic.
The honest framing: the Scheels Visa isn't outclassed at Scheels. It's outclassed for everything that isn't Scheels. That's why the wallet-strategy answer is to pair it, not replace it.
When the Scheels Visa Makes Sense
This card belongs in your wallet if:
- You spend $1,000 or more per year at Scheels and pay your balance in full every month.
- You'd otherwise forget to redeem rewards manually and the automatic gift card system actually fits your behavior.
- You're rebuilding credit and want a secured card that earns rewards (the Secured Visa).
- You're financing a $3,000+ Scheels purchase and want a single-store credit limit dedicated to that spend (still pay it off promptly, because the APR will be high).
When to Pass
This card doesn't belong in your wallet if:
- You shop at Scheels once or twice a year. The earnings won't accumulate fast enough to matter.
- You're hoping to use it as your primary card. The 1% non-Scheels rate is a clear loss versus a flat 2% card.
- You travel internationally. The card charges a 3% foreign transaction fee.
For general everyday spending, a flat 2% cash card is the stronger pick. The Wells Fargo Active Cash and the Citi Double Cash both earn double what the Scheels Visa earns on non-Scheels purchases, with no annual fee and no category restrictions. If you're picking one card to do most of your spending, pick one of those, then add the Scheels Visa as a category-specific tool if Scheels is a regular destination.
Interest Rates and Fees
Like most retail-affiliated cards, the Scheels Visa carries an APR on the higher end of the market: FNBO's terms list a variable 26.24% purchase APR, and Scheels offers 0% APR for 6 months on Scheels purchases of $500 or more. The structure assumes you'll pay in full, and carrying a balance erodes the rewards math fast.
Late payments cost up to $40 and returned payments up to $35. Cash advances cost $5 or 5% of the amount, whichever is greater, and carry a variable 28.24% APR. Cash advances earn no rewards while accruing interest immediately. Avoid them.
The standard advice applies here: use this card only if you pay the balance in full every billing cycle. The rewards are a bonus on top of the spending you'd be doing anyway. They're not a reason to spend more.
The Bottom Line
The Scheels Visa is a sharp tool for a specific job. If you shop at Scheels regularly, the 3% effective rate plus automatic gift card redemption makes it one of the more frictionless retail cards available, especially among the FNBO-issued co-brands. The Premier upgrade is a real perk for high spenders, and the Secured Visa is a rare credit-builder that actually earns rewards.
But don't let it drift into being your everyday card. The 1% earn rate on non-Scheels spending is a clear loss versus a flat 2% cash card. Pair it with a Wells Fargo Active Cash or Citi Double Cash for general spend, and let the Scheels Visa handle the gear. That combination gets you the best of both: store-specific 3% to 5% rewards where it counts and a 2% floor everywhere else.
If your annual Scheels spend is below $500, skip it. If it's above $1,000 and you carry no balance, it earns its slot in the wallet.
Updated September 30, 2026: Premier status terms, the purchase APR and the card's annual, late payment, cash advance and foreign transaction fees now match Scheels' and FNBO's current pages, and the example math is corrected.
