Key Points

• Every purchase with the Hawaiian Airlines World Elite Mastercard automatically enters you to win from February through December 2026.
• Seven weekly winners receive 100,000 Atmos Rewards points, while one monthly grand prize winner gets 1 million points.
• Hawaii residents earn an additional 50% bonus on all purchases during the promotional period, capped at 5,000 bonus points.

Introduction

Hawaiian Airlines just launched its biggest credit card promotion ever. Starting February 1, 2026, every single purchase you make with the Hawaiian Airlines World Elite Mastercard automatically enters you into a year-long sweepstakes to win Atmos Rewards points. The airline is giving away more than 44 million points throughout 2026, with top prizes reaching 1 million points. Here's everything you need to know about this historic promotion and whether it makes sense for your travel goals.

Quick Summary

The Hawaiian Airlines sweepstakes runs from February 1 through December 31, 2026. Every transaction with your Hawaiian Airlines World Elite Mastercard counts as an automatic entry. No purchase minimum required, and there's no limit to how many entries you can earn. More purchases mean more chances to win substantial Atmos Rewards points that work across both Hawaiian and Alaska Airlines networks.

How the Sweepstakes Works

The mechanics are straightforward. Each time you use your Hawaiian Airlines World Elite Mastercard for any purchase between February 1 and December 31, 2026, you automatically receive one entry into the sweepstakes. Buy coffee for $5? That's one entry. Book a $500 flight? Still one entry per transaction.

Hawaiian Airlines will award prizes every week and every month throughout the promotional period. Seven weekly winners each receive 100,000 Atmos Rewards points, while one monthly grand prize winner walks away with a massive 1 million Atmos Rewards points.

Let's put those numbers in perspective. According to our valuation of airline points programs, Atmos Rewards points are worth approximately 1.6 cents each. That means the weekly 100,000-point prize is worth around $1,600, while the monthly million-point jackpot translates to about $16,000 in travel value.

Special Hawaii Resident Bonus

If you live in Hawaii, this promotion gets even better. Hawaiian Airlines is offering Hawaii resident cardmembers an additional 50% bonus on all Atmos Rewards points earned per dollar spent during the entire promotional period. The bonus caps at 5,000 additional points, but that's still valuable extra earning power.

Combined with the card's standard earning rates (3x on Hawaiian and Alaska Airlines purchases, 2x on gas, dining, and groceries), Hawaii residents can rack up points significantly faster while entering the sweepstakes. This bonus reflects Hawaiian Airlines' commitment to serving the local community even as it integrates with Alaska Airlines.

What You Can Do With Atmos Rewards Points

Winning a sweepstakes prize only matters if the points are actually useful. The good news is that Atmos Rewards points offer substantial flexibility, especially after the Hawaiian-Alaska merger integration.

You can redeem Atmos Rewards points for flights on both Hawaiian Airlines and Alaska Airlines with no blackout dates. Award redemptions start at just 4,500 points one-way for neighbor island travel in Hawaii, making short hops between islands incredibly affordable. For context, that weekly 100,000-point prize could get you more than 20 one-way flights between Hawaiian islands.

But the value extends far beyond Hawaii. Alaska Airlines is a member of oneworld, and Hawaiian is scheduled to join oneworld in spring 2026. Through oneworld and additional partners, you can redeem Atmos Rewards points for travel to over 1,000 worldwide destinations. Premium cabin redemptions on partners like Japan Airlines, Qatar Airways, and Cathay Pacific represent some of the best value in business class travel.

Hawaiian Airlines World Elite Mastercard Benefits

Even without the sweepstakes, the Hawaiian Airlines World Elite Mastercard offers solid value for frequent travelers to Hawaii. The card comes with a $99 annual fee and includes several benefits that can easily offset that cost:

Earning Structure

The card earns 3 Atmos Rewards points per dollar on eligible Hawaiian Airlines and Alaska Airlines purchases, 2 points per dollar on gas, dining, and grocery store purchases, and 1 point per dollar on everything else. There's no cap on total points you can earn.

Travel Perks

Cardmembers receive two free checked bags on eligible flights when booking directly with Hawaiian or Alaska Airlines. That's a $60-70 value per roundtrip, meaning the annual fee pays for itself after just two trips if you typically check bags.

New cardmembers get a one-time 50% companion discount for roundtrip coach travel between Hawaii and North America on Hawaiian-operated flights or North America routes on Alaska-operated flights. After your first anniversary, this becomes an annual $100 companion discount, providing ongoing value year after year.

Additional Benefits

The card includes no foreign transaction fees, making it useful for international travel. You also earn 1 status point for every $3 spent with no limit, helping you work toward elite status through credit card spending. As a primary cardmember, you can send and receive Atmos Rewards points between a network of up to 10 friends and family members.

Calculating Your Odds

Let's be realistic about winning. Hawaiian Airlines hasn't disclosed exactly how many cardmembers will participate, but we can make some educated estimates. With 44 million total points being awarded and prizes ranging from 100,000 to 1 million points, that works out to approximately 406 prizes over the 11-month promotion (seven winners weekly for 48 weeks, plus 11 monthly grand prize winners).

Your actual odds depend on total transaction volume from all participants. If you're already planning to use the Hawaiian Airlines World Elite Mastercard for everyday spending, this sweepstakes represents pure upside with no additional cost or effort required.

The strategic approach is to maximize your entries by consolidating eligible spending onto this card while the promotion runs. For Hawaii residents taking advantage of the 50% earning bonus, this becomes even more attractive.

Current Welcome Bonus Offer

New applicants can currently earn 60,000 Atmos Rewards bonus points after spending $2,000 on purchases within the first 90 days. That welcome bonus alone is worth approximately $960 based on typical redemption values, and those initial purchases will also count toward sweepstakes entries.

The timing works out well. Apply now, hit the spending requirement by early spring, and you'll have most of 2026 to accumulate additional sweepstakes entries while earning points on your everyday spending.

Who Should Consider This Card

This promotion and card make the most sense for travelers who regularly fly to, from, or within Hawaii. The free checked bags benefit alone provides substantial value if you typically check luggage, and the companion discount can save hundreds of dollars on Hawaii trips.

The card also works well if you're interested in building up Alaska Airlines miles since Atmos Rewards points now work across both airlines' networks. With Alaska expanding internationally to destinations like Rome, London, and Reykjavik starting in spring 2026, the redemption opportunities continue to grow.

However, if you rarely travel to Hawaii and don't have plans to fly Hawaiian or Alaska Airlines, other airline credit cards might offer better value for your specific travel patterns. The sweepstakes is tempting, but the core card benefits should align with how you actually travel.

Alternative Atmos Rewards Cards

It's worth noting that while this sweepstakes is exclusive to the Hawaiian Airlines World Elite Mastercard, other credit cards now earn Atmos Rewards points following the merger. Alaska's co-branded cards were rebranded as Atmos Rewards Visa cards, though they don't participate in this particular sweepstakes.

If you want to earn Atmos Rewards points but don't fly Hawaiian frequently enough to justify the Hawaiian-specific perks, consider the Atmos Rewards Summit Visa Infinite Card (80,000 bonus points plus a 25,000-point Global Companion Award) or the Atmos Rewards Ascent Visa Signature Card (70,000 points and a $99 Companion Fare after qualifying spend). These alternatives might offer better welcome bonuses but won't get you sweepstakes entries.

Important Terms and Conditions

The official sweepstakes rules note that no purchase is required to enter, meaning there's likely a mail-in entry option. However, given that you'd need to enter hundreds of times to match the entries you'd get from normal credit card spending, the practical path is simply using the card for purchases you'd make anyway.

The promotion runs through December 31, 2026, giving you 11 months of earning opportunities. Winners will presumably be notified according to whatever timeline Hawaiian Airlines establishes in the official rules.

For Hawaii residents, remember that the 50% earning bonus caps at 5,000 additional points. Once you've earned that maximum bonus, your earning rate returns to the standard structure for the remainder of the promotion.

Bottom Line

Hawaiian Airlines' 2026 sweepstakes represents the airline's largest credit card promotion to date, and the automatic entry feature means existing cardholders can participate without changing their spending behavior. The 44 million points being awarded throughout the year create genuine winning opportunities, especially for heavy card users.

The real question is whether the card makes sense for your travel patterns regardless of the sweepstakes. If you regularly fly to Hawaii or use Alaska Airlines, the Hawaiian Airlines World Elite Mastercard offers solid everyday value through checked bag savings, companion discounts, and competitive earning rates. The sweepstakes sweetens an already reasonable deal.

For those on the fence, the combination of a 60,000-point welcome bonus, year-long sweepstakes eligibility, and expanded redemption opportunities through the Alaska-Hawaiian merger might tip the scales. Just make sure the annual fee and benefits align with how you actually travel, and remember that while winning would be exciting, the card needs to work for you even if you never hit the sweepstakes jackpot.

Conclusion

Hawaiian Airlines is giving away more than 44 million Atmos Rewards points throughout 2026, with prizes ranging from 100,000 to 1 million points. Every purchase on the Hawaiian Airlines World Elite Mastercard automatically enters you into weekly and monthly drawings, while Hawaii residents earn an additional 50% bonus on points earned. Combined with the card's existing benefits like free checked bags and companion discounts, this represents strong value for regular Hawaii travelers. Apply for the Hawaiian Airlines World Elite Mastercard to start earning your sweepstakes entries while building up Atmos Rewards points for your next adventure.

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