Alaska Airlines just launched a targeted promotion offering up to a 110% bonus when purchasing Atmos Rewards points, bringing the cost down to just 1.79 cents per point. With the deal ending October 10th, you've got less than a month to decide if this rare opportunity makes sense for your travel plans.

Here's everything you need to know about this flash sale and whether it's worth jumping on.

The Deal

Offer: Up to 110% bonus on purchased Alaska Airlines Atmos Rewards points
Valid Through: October 10, 2025
Cost After Bonus: As low as 1.79 cents per point
Normal Price: 2.75 cents per point
Link: Buy Alaska Airlines Points

Bonus Structure Breakdown

The bonus tiers are based on how many points you purchase:

• 3,000 to 9,000 points: 80% bonus
• 10,000 to 19,000 points: 90% bonus
• 20,000+ points: 100% bonus
• Purchases under 3,000 points: No bonus

Important: This is a targeted offer, meaning not everyone will see the same bonus amounts. Some accounts are seeing up to 110% bonuses, while others max out at 100%. Check your account to see your specific offer.

The Math: Is It Worth It?

At the highest bonus tier (100% bonus on 20,000+ points), here's what you're looking at:

• Purchase 100,000 points for $2,750
• Receive 200,000 total points (100% bonus)
• Final cost: 1.79 cents per point after taxes

We value Alaska Airlines points at about 1.6 cents each, which means you're paying a premium. You should only buy if you have a specific redemption worth at least 1.80 cents per point.

Sweet Spot Redemptions That Make This Worth It

Japan Airlines Business Class

The crown jewel: Tokyo-Narita to San Francisco in JAL business class for 75,000 Alaska points + $57 in taxes.

• Points needed: 75,000 Alaska points
• Cost to buy: ~$1,343 (at 1.79 cents per point)
• Cash ticket price: $3,000-$4,000
• Your savings: $1,600-$2,600

Cathay Pacific First Class

Hong Kong to Los Angeles in Cathay's exceptional first class for 85,000 points.

• Points needed: 85,000 Alaska points
• Cost to buy: ~$1,522
• Cash ticket price: $6,000-$8,000
• Your savings: $4,500-$6,500

Finn Air Business to Europe

Helsinki to major European cities for 85,000 points in Finnair's solid business product.

Who Should Consider This Deal

You have a specific premium cabin redemption planned
You're 10,000-20,000 points short of a valuable booking
You can redeem at 1.80+ cents per point value
You were going to buy the flight with cash anyway

Who Should Skip This Deal

You don't have a specific redemption in mind
You mainly fly domestic economy
You're hoping points will be "worth more later"
You can't afford to lose the money if plans change

Fine Print to Know

• Points are non-refundable once purchased
• No status benefits - purchased points don't count toward MVP status
• Annual limits: Non-elite members capped at 150,000 purchased points per year (bonus points don't count toward limit)
• Elite members: No annual purchase limits
• Credit card earnings: Since this processes through Points.com, use a good everyday spending card to maximize earnings. The Chase Freedom Unlimited earns 1.5x Ultimate Rewards points on all purchases, which could be more valuable than Alaska points depending on your redemption strategy.

Better Alternatives to Consider

Before buying points, consider these options:

Alaska Airlines credit cards often offer welcome bonuses of 40,000-75,000 points for much less out-of-pocket cost than buying points directly.

Partner transfers: Check if you have transferable points from cards like the Amex Business Gold that could be more valuable elsewhere.

Chase Ultimate Rewards: The Chase Ink Business Preferred offers 3x points on travel purchases and transfers to many partners at better value than buying Alaska points directly.

Other business cards: Compare Alaska's program to other options in our top business credit cards guide before committing to a point purchase strategy.

Should You Buy Alaska Points?

This deal makes sense in very specific situations - mainly when you have an expensive international premium cabin redemption already planned and you're just short on points.

The bottom line: At 1.79 cents per point, you're paying above our valuation. But for the right redemption - like that $4,000 JAL business class flight for $1,343 in purchased points - the savings are still substantial.

Our recommendation: Only buy if you have a specific booking worth at least 1.80 cents per point and were planning to purchase the flight with cash anyway.

How to Maximize This Deal

1. Check your targeted bonus - Log into your Alaska account to see your specific offer
2. Calculate your redemption value - Make sure it's worth at least 1.80 cents per point
3. Use the right credit card - This doesn't code as airfare, so use your best everyday spending card
4. Buy exactly what you need - Don't purchase extra "just in case"

FAQ

Q: How do I know if I'm targeted for this promotion?
A: Log into your Alaska Airlines account and check for banners or emails about the points purchase bonus.

Q: Can I combine this with other Alaska Airlines promotions?
A: Yes, purchased points can be used for any Alaska award redemption or partner airline booking.

Q: What happens if I buy points but can't find award availability?
A: Points are non-refundable, so only buy if you've already confirmed award space for your intended redemption.

Q: Is this better than getting an Alaska Airlines credit card?
A: Generally no - credit card welcome bonuses offer better value. Only buy points if you need them immediately and can't wait for a credit card bonus. For comparison, see our guide on how to choose the right travel credit card to find the best long-term strategy for earning Alaska points.

Q: How does this compare to other airline point purchase deals?
A: Alaska's 110% bonus is competitive, but always compare to current offers from other programs. Check our latest deals roundup for context on typical point purchase promotions.

The Alaska Airlines points purchase bonus ends October 10th, so don't wait too long if you've identified a valuable redemption. Just make sure the math works in your favor before hitting buy.

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