EasyJet Launches Luxury Collection: 70+ Five-Star Hotels Transform Budget Travel

Key Points

• EasyJet Holidays launched a premium Luxury Collection featuring 70+ five-star hotels across Europe and North Africa on October 2, 2025.
• Packages include VIP airport perks, private transfers, and stays at Fairmont and Four Seasons properties starting April 2026.
• Budget airline's move into luxury travel creates new opportunities for points-earning strategies on high-value vacation packages.

Introduction

EasyJet Holidays just made a surprising play in the luxury travel market. The budget airline known for no-frills flights has launched a Luxury Collection featuring ultra-premium vacation packages to 70+ five-star hotels across Europe and North Africa. Available for booking now with departures starting April 2026, this marks a significant shift for the low-cost carrier into territory traditionally dominated by high-end tour operators.

What EasyJet's Luxury Collection Offers

The new collection bundles flights with stays at prestigious hotel brands including Fairmont, Four Seasons, and One&Only properties. Every hotel maintains a minimum 4.5 rating on both Google and Tripadvisor, ensuring consistent quality across the portfolio.

Premium Package Inclusions:

• 26kg luggage allowance with dedicated bag drop
• Fast-track security and priority boarding
• Pre-selected seating on flights
• Private hotel transfers
• Dedicated customer service line
• Access to elevated amenities like Michelin-star dining

Properties span sought-after destinations from the Amalfi Coast to Mykonos, with standout hotels including The Sultana Marrakech, Mykonos Grand Hotel & Resort, and One&Only Portonovi in Montenegro's Boka Bay.

Why This Matters for Travelers

EasyJet's entry into luxury vacation packages challenges the traditional divide between budget and premium travel. For years, travelers faced a choice: book cheap flights separately and cobble together accommodations, or pay premium prices through established luxury tour operators.

This middle ground approach—leveraging EasyJet's flight network while partnering with top-tier hotels—potentially offers better value than booking components separately or using traditional luxury package providers.

The timing is strategic. As all-inclusive resort chains continue expanding their luxury offerings across Europe, EasyJet positions itself to capture travelers who want curated experiences without the complexity of independent booking.

How to Maximize Value on Luxury Packages

While EasyJet doesn't participate in major airline or hotel loyalty programs, smart credit card strategy can help offset the cost of these premium packages.

Earning Strategies:

When booking vacation packages like EasyJet's Luxury Collection, your credit card choice matters. Cards with strong travel earning rates can help you accumulate points for future trips or offset costs through statement credits.

The Chase Sapphire Reserve earns 3x points on travel purchases, including vacation packages booked directly. With the $300 annual travel credit, you're effectively reducing your package cost while earning valuable Chase Ultimate Rewards points.

For travelers prioritizing flexibility, the Capital One Venture X offers 2x miles on all purchases plus access to Capital One's own Premium Collection hotel offerings through their travel portal. The card's $300 annual travel credit works on any travel purchase, including third-party packages.

The Chase Sapphire Preferred provides a more accessible option with 2x points on travel at a $95 annual fee, making it ideal for occasional luxury travelers who want solid earning without premium card costs.

Comparing EasyJet to Alternative Approaches

Traditional Luxury Tour Operators:Established companies often charge 20-30% premiums for similar hotel and flight combinations. EasyJet's competitive advantage lies in their existing flight infrastructure and negotiated hotel rates.

Independent Booking:Booking flights and hotels separately offers more flexibility but requires significant research time and carries risk if flight schedules change. The bundled package approach provides ATOL protection and coordinated logistics.

Airline Vacation Packages:American carriers like United and Delta offer similar vacation packages, but primarily focus on North American and Caribbean destinations. EasyJet fills a gap for European luxury travel packages from UK departure points.

Strategic Considerations

Best For:

• UK-based travelers seeking European luxury without multiple bookings
• Couples celebrating special occasions who want hassle-free premium travel
• Travelers prioritizing VIP airport experience and private transfers
• Those wanting ATOL protection on high-value vacation investments

Think Twice If:

• You prefer maximizing hotel loyalty points (properties aren't bookable with Marriott/Hyatt points)
• You have airline status elsewhere and want to maintain loyalty
• You need highly flexible dates or multi-city itineraries
• You're based outside EasyJet's departure airport network

Looking Ahead

EasyJet CEO Garry Wilson positioned this launch as "redefining premium travel" and strengthening their position as leaders in "both value and luxury travel." The airline's 2.5 million customers in 2024 represent a substantial built-in audience for upselling to premium packages.

Whether this experiment succeeds depends on execution—can a budget airline maintain luxury standards while leveraging their cost advantages? Early indicators suggest strong demand, with prime summer 2026 dates at popular properties already seeing healthy booking interest.

For travelers, the launch represents another option in an increasingly competitive luxury travel market. As more providers enter the space, expect continued pressure on pricing and enhanced package inclusions.

Conclusion

EasyJet's Luxury Collection challenges conventional thinking about budget carriers and premium travel. By partnering with established luxury hotel brands and adding genuine VIP perks, they've created packages that deserve consideration alongside traditional luxury tour operators. Whether you book through EasyJet or competitors, using a travel rewards credit card ensures you're earning points on these significant vacation investments while potentially offsetting costs through travel credits.

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