Key Points

• Choice Privileges members can bid on VIP NASCAR pit road experiences and CFL tickets through the Experiences by Choice portal, with current bids starting at just 30,000 points.
• Every NASCAR package includes pit road access, a driver meet-and-greet, and prerace hospitality with food and drinks for two people.
• Amex Membership Rewards, Capital One Miles, Citi ThankYou points, and Wells Fargo Rewards all transfer directly to Choice Privileges, making it easy to top up your balance fast.

Introduction

If your Choice Privileges points have been sitting idle, now is a great time to put them to work. Choice Privileges has quietly built out a live-auction experience platform called Experiences by Choice, and the current lineup is genuinely exciting for sports fans. VIP NASCAR packages and Canadian Football League tickets are available right now, with opening bids starting at 30,000 Choice Privileges points. That's a far cry from a budget Comfort Inn stay, and for the right person, it's one of the most compelling ways to spend these points. Here's everything you need to know about the current options, whether they're worth bidding on, and how to stock up on points quickly if you're running short.

What's Available Right Now

Choice Privileges Experiences uses an auction-style format for most packages and a fixed-price, first-come, first-served model for others. Current listings expire within the next several weeks, so if any of these appeal to you, don't wait.

The six NASCAR VIP racing experiences cover events across the country:

• San Diego – June 21, 2026 (current bid: 90,000 points, 2 available)
• Sonoma, California – June 28, 2026 (current bid: 60,000 points, 2 available)
• Chicago – July 5, 2026 (current bid: 50,000 points, 2 available)
• Atlanta – July 12, 2026 (current bid: 30,000 points, 2 available)
• North Wilkesboro, North Carolina – July 19, 2026 (opening bid: 30,000 points, 2 available)
• Indianapolis – July 26, 2026 (current bid: 40,000 points, 2 available)

Two CFL packages cover a Saskatchewan Roughriders vs. Ottawa REDBLACKS game on July 3, 2026, each with a current bid of 30,000 points.

Every NASCAR package covers two people and includes VIP experience passes, a tour of the Trackhouse Racing team transporter and pit road, a meet-and-greet with drivers and crew, and prerace hospitality with food and drinks. The CFL packages include premium tickets, a pregame sideline experience, and a $250 merchandise gift card.

You can view all current listings and place bids directly through the Experiences by Choice portal. If you're still getting acquainted with hotel loyalty programs more broadly, our Hotel Points Complete Guide has a full breakdown of how the major programs compare.

Are These Experiences Worth the Points?

That depends on how you value Choice Privileges points, which most analysts peg at around 0.6 to 0.7 cents each. At that rate, 30,000 points equals roughly $180 to $210 in theoretical value.

NASCAR VIP hospitality packages with pit access and driver meet-and-greets routinely retail for $500 to $1,500 per person depending on the race and package tier. A two-person VIP experience going for 60,000 points could represent $1,000 or more in retail value, which works out to 1.5 to 1.7 cents per point. That's two to three times the typical value for a Choice hotel stay.

The catch is that auction prices can escalate quickly on popular race markets like Chicago and Sonoma. The Atlanta and North Wilkesboro packages, with bids still at their 30,000-point floor, represent the best value opportunity right now. If you can snag a two-person Atlanta or Indianapolis experience before bidding heats up, you're likely getting a genuinely strong redemption.

The CFL packages are harder to value for most U.S.-based readers, but the $250 merchandise gift card alone partially offsets the points cost, and a sideline experience at a professional football game is a legitimately memorable perk.

How to Get More Points Before Bidding

If your Choice Privileges balance isn't quite where it needs to be, you have four solid transfer options from major rewards currencies. All four programs transfer directly into Choice Privileges at a 1:1 ratio.

Amex Membership Rewards transfers are generally the fastest, often completing within 24 hours. If you're actively earning Membership Rewards, our guide to how to transfer Amex points to airlines and hotels walks through the full process. The Complete American Express Rewards Programs Guide is worth bookmarking too if you want a deeper look at how to maximize that currency.

Capital One Miles also transfer at 1:1, though they can take up to five business days to post. The Capital One Venture X earns 2x miles on every purchase and is one of the better everyday earners if you're building a balance with a transfer in mind. For a full rundown of how Capital One Miles work, see our Capital One Rewards Complete Guide.

Citi ThankYou Points move over at 1:1 as well. A card like the Citi Premier earns 3x points at restaurants, supermarkets, gas stations, air travel, and hotels, which makes it a useful feeder into Choice if you're not already holding one. Our guide to understanding Citi ThankYou points explains the full transfer ecosystem.

Wells Fargo Rewards round out the four options, also at 1:1. These transfers are less commonly discussed but useful if you already hold a Wells Fargo card.

You can also build your Choice balance directly with the Choice Privileges Mastercard, which earns 5x points per dollar at eligible Choice Hotels and 3x at gas stations, grocery stores, home improvement stores, and phone plan services. The Choice Privileges Select Mastercard bumps the hotel earn rate to 10x for heavier Choice loyalists.

Finally, Choice frequently runs promotions offering a 25 to 50 percent bonus on purchased points. If a race package you want is still close to its opening bid, buying points during a bonus promotion could make the math work in your favor. Check the Choice Hotels rewards page before purchasing to confirm whether a sale is currently active.

What to Know Before You Bid

A few practical details worth understanding before you place a bid:

Each package comes with its own terms and restrictions, including non-transferability, blackout considerations, and date limitations. Read these carefully before committing points. Bidding is binding, and points used in a winning bid are not refundable.

Capital One transfers in particular can take up to five business days, so if a package has only a day or two remaining, plan ahead or use Amex instead for speed.

Experiences by Choice updates its listings regularly, so if nothing in the current lineup fits your schedule, check back monthly. Choice has also offered concert packages, culinary experiences, and other sporting events in the past, and the catalog tends to rotate with the sports calendar.

FAQ

How do I access the Choice Privileges Experiences portal?

You can find it at ExperiencesByChoice.com. You'll need an active Choice Privileges account with a sufficient point balance to place a bid. Membership is free if you don't already have one.

Can I transfer points from hotel programs like Marriott or Hilton into Choice Privileges?

No. Choice Privileges only accepts transfers from Amex Membership Rewards, Capital One Miles, Citi ThankYou Points, and Wells Fargo Rewards. Major hotel programs like Marriott Bonvoy and Hilton Honors do not transfer to Choice.

What happens if I lose an auction?

Your points are not deducted until you win. If you're outbid, nothing happens to your balance and you're free to bid on other experiences.

Are there other ways to redeem Choice Privileges points for experiences beyond sports?

Yes. Choice Privileges Experiences has previously featured culinary events, concert packages, and other VIP activations. The catalog rotates frequently, so checking back periodically is worthwhile if sports packages aren't your interest.

Conclusion

Choice Privileges Experiences is an underappreciated corner of a loyalty program most people think of strictly for road trip stopovers. If you've been sitting on a pile of Choice points, trading them for a NASCAR pit road experience or CFL sideline package is a far more memorable use than another budget hotel night. The Atlanta, North Wilkesboro, and Indianapolis packages in particular still have bids near their 30,000-point floor, and any of those represent strong value relative to the retail cost of comparable hospitality packages. Act soon since these experiences close quickly once bidding picks up. Browse all current listings at the Experiences by Choice portal and top off your balance through any of the four transfer programs or directly via the Choice Hotels rewards page.

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